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Summer of Jumpman

Jordan
Summer
of
Jumpman

play

play

video

Celebrating
the
best
of
the
brand
through
basketball
and
culture,
from
Paris
to
the
World.

8

Global Athletes tours (including Michael Jordan)

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5
b
n

reach

We wanted to celebrate the brand across all its dimensions by launching 2 residencies and a programme of events across the city throughout the summer, all
centered around basketball and its culture.

We held a residency around style, launching our new 23Engineered and PSG collections in House of Jumpman, an immersive space where our audiences could
see the new collections, meet our brand catalysts and experience live activations, talks and design workshops.

We then celebrated the best of basketball culture through Quai 54 15th anniversary, the biggest streetball tournament in the World, featuring some of the best
international teams and entertainers.

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