kids discovered or played basketball over 3 months programming
collection sell-thru
For the NBA’s first ever regular season game in Paris, we flipped the script by first celebrating the local Parisian basketball culture. We started with no other than the game itself, by launching a two-months league of Grand Paris pacing the best neighbourhoods and grassroot communities against each other and play the finals in front of NBA MVP Giannis Antetokounmpo, as well as some initiations to the game.
We then set a week of activations across our marketplace, the unveil of a refitted Pigalle playground, the launch of a media partnership heroing those behind the Parisian basketball culture, a viral moment between the Charlotte Hornets and the PSG team at Parc des Princes, a capsule collection inspired by grassroot basketball communities, and a treasure hunt across Paris most notorious playgrounds to unlock invitations to the game.
